Halethorpe, MD, United States
Oct 27, 2020
We Are Hiring
Marketing & Communications Director
Are you a proven healthcare marketing & communications professional? You will not want to miss this opportunity!
Lansdowne Station - Halethorpe, MD
Why Join Ascension?
Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As one of the leading non-profit and Catholic health systems in the U.S., Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2019, Ascension provided $2 billion in care of persons living in poverty and other community benefit programs.
Ascension includes more than 150,000 associates and 40,000 aligned providers. The national health system operates more than 2,600 sites of care – including 150 hospitals and more than 50 senior living facilities – in 20 states and the District of Columbia, while providing a variety of services including clinical and network services, venture capital investing, investment management, biomedical engineering, facilities management, risk management, and contracting through Ascension’s own group purchasing organization.
What You Will Do
Seasoned healthcare marketing and communications professional who leads business-driven and results-focused campaigns while collaborating with the market leadership and the marketing and communications function to leverage planning, policies and practices for implementation.
Serves as marketing and communications director of local brand and business category for the organization, leading consumer engagement and retention, consumer experience, internal communications and engagement, and growth and business development for the market and service area
Responsible for understanding the unique target audiences of the market and service area – including demographics, behaviors, influencers, channels and value propositions
Responsible for understanding engagement of target audiences, prospect and lead generation, nurturing and relationship management
Responsible for project management, implementation and deadline-driven delivery of all marketing and communications activity in the market
Responsible for stewardship of the Ascension brand with associates within the organization and with external audiences in the market and service area
Works closely with market leadership including Market Executive, Strategy, Finance, Operations, and Ascension Medical Group leaders to understand competitive environment, market share/market shift, business targets, growth drivers, opportunities and rapid response
Works with colleagues within the Marketing and Communications Function to execute and implement the strategic marketing and communications plan, identify influential channels and implement tactics
Responsible for understanding and acting on business KPIs and financial analytics – and the marketing and communications performance to meet those goals
Responsible for leading internal, associate, issues and change management, and executive communications for the market as well as external communications, thought leadership and earned media
Builds and maintains relationships with internal and/or external colleagues, stakeholders, opinion leaders and policymakers as needed to support the advancement of Ascension’s Mission.
Oversees ongoing talent development and team management of the Baltimore-based associates on the Marketing and Communications team
What You Will Need
High school diploma/GED with 2 years of experience, or Associate's degree, or Bachelor's degree required.
Master's degree preferred.
5 years of experience required.
10 years of experience preferred.
2 years of leadership or management experience required.
5 years of leadership or management experience preferred.
Healthcare marketing experience is preferred.
Equal Employment Opportunity
Ascension is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the “EEO is the Law” poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify links below for more information.
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