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Job Details

Associate Director for Enrollment Marketing Marketing and Communications

Company name
The University of Montana

Missoula, MT, United States

Employment Type

Manager, Marketing, Project Management, Pr, Education

Posted on
Jun 29, 2021

Apply for this job


The University of Montana invites applications for an

Associate Director for Enrollment Marketing

The Associate Director coordinates, manages and executes content creation and marketing strategy with the goal of moving students through the Admissions funnel and beyond. As the Associate Director you will ensure the presentation of a consistent, distinct, and positive image to prospective students and their families. You will work as a liaison between Enrollment Management, Admissions, Marketing Communications, and vendors to deliver exceptional enrollment marketing materials and experiences.

The University of Montana is an Affirmative Action/Equal Opportunity employer and has a strong institutional commitment to the principle of diversity in all areas. In that spirit, we are particularly interested in receiving applications from a broad spectrum of qualified people who would assist the University in demonstrating its five priorities for action

: Place student success at the center of all we do; drive excellence and innovation in teaching, learning, and research; embody the principle of “mission first, people always; partner with place; and proudly tell the UM story.

Position Responsibilities

Supports strategic institutional initiatives and goals through enrollment marketing and communications.

Works with the Director of Admissions, Vice President Marketing Communications and the Associate Vice President for Enrollment Management to develop, execute, and implement new student marketing and communication strategies. Collaborates with campus stakeholders for strategy and execution of integrated enrollment communication strategies.

Works with the Office of Admission to develop and execute sequenced marketing and communications through the admission lifecycle. Leads journey mapping exercises for key university audiences.

Creates, oversees, and executes prospective student communications. Create and contribute to multi-channel communications plans. Employs innovative and creative approaches when promoting the university to prospective students and their families.

Seeks out innovative opportunities for increasing the University of Montana’s market share.

Coordinates web projects that present consistent, timely, and accurate information to prospective students and families.

Ensures enrollment marketing is consistent with university’s brand.

Oversees social media strategies and coaches social media administrators to support brand awareness, recruitment, and events.

Gathers and analyzes marketing metrics to inform future marketing decisions, strategies, and performance. Uncovers meaningful, actionable data that helps draw important conclusions and meet university-wide goals.

Serves as project manager and liaison between Enrollment Management and Creative Services. Conceptualizes and provides graphic design support for enrollment marketing printed collateral and digital promotions.

Manage relationships, contracts and projects with multiple vendors.

Position Details

Position is full-time, 1.0 FTE, MUS Contract and includes a comprehensive and competitive benefits package

including Insurance package, mandatory retirement plan, partial tuition waiver, and wellness program.

Salary for this position is $65,000-$70,000 per year commensurate with qualifications.

Required Qualifications

Bachelor’s degree in a related field with coursework such as marketing, communications, English, journalism, project management and four (4) years of related work experience in marketing, communications, project management, and/or enrollment management experience; or an equivalent combination of experience and education

Customer relationship management (CRM) and content management systems experience

Exceptional attention to detail

Strong written and verbal communications

Experience with graphic design process and principals and the Adobe Suite

Demonstrated effective problem solving skills

Demonstrated project management experience

Commitment to teamwork and demonstrated ability to collaborate and build and maintain professional relationships

Effective public relations and interpersonal skills, including the ability to work with a diverse group of individuals

Demonstrated service aptitude, which includes knowledge of customer service practices and the ability to adapt service delivery to customer expectations

Ability to maintain confidentiality

Preferred Qualifications

Master’s degree in relevant field.

About UM

and the

Marketing and Communications Sector

The University of Montana is flagship, research institution with more than 9,000 undergraduate and graduate students. It is located in Missoula, a culturally vibrant community of about 75,000, surrounded by mountains and three rivers converge. Abundant recreational opportunities in surrounding state and national forests and nearby Glacier National Park and Yellowstone National Park complement a thriving intellectual atmosphere.

UM's Marketing and Communications sector ensures communication across campus and beyond is open, proactive, clear and responsive. We aim to help the University and its members communicate effectively with one another and with our many stakeholders off campus.

The Marketing and Communications sector includes Marketing, University Relations and UM News, Trademarks and Licensing and the Broadcast Media Center (public radio and public television). In addition, this sector ensures the University has a coordinated marketing and communications approach with Intercollegiate Athletics and the University of Montana Foundation.

To learn more about the University of Montana, Missoula, and the State of Montana, please visit the links below.

University of Montana

Video: Mission First, People Always

UM on YouTube

City of Missoula

Video: There's This Place

Destination Missoula

Missoula Area Chamber of Commerce

The State of Montana

Visit Montana

Criminal Background Investigation is required prior to Offer of Employment.

In accordance with University policy, finalists for this position will be subject to criminal background investigations.

ADA/EOE/AA/Veteran's Preference.

Reasonable accommodations are provided in the hiring process for persons with disabilities. For example, this material is available in alternative format upon request. As an Equal Opportunity/Affirmative Action employer, we encourage applications from minorities, veterans, and women. Qualified candidates may request veterans’ or disabilities preference in accordance with state law.


*References not listed on the application materials may be contacted; notice may be provided to the applicant.


Individual hiring departments at UM may elect to administer pre-employment tests, which are relevant to essential job functions.

Employment Eligibility.

All New Employees must be eligible and show employment eligibility verification by the first date of employment at UM, as legally required (e.g., Form I-9).

Company info

The University of Montana
Website :

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